Narrative: Smart TV Forecast 2030 – Persistent Headwinds are Expected to Slow Global Growth

Smart TV demand is set to stay soft as macro and geopolitical pressures persist, with higher memory costs offsetting gains from larger screens and display innovation.

The global smart TV market is likely to remain subdued in the coming years amid ongoing challenges, including a weaker macroeconomic outlook and rising geopolitical tensions. Growing consumer preference for extra-large screens, along with continuous innovation and the affordability of advanced display technologies, is shaping the global market. Furthermore, the recent rise in memory component prices is increasing production costs, which could lead to higher prices in a competitive market.