Analysis: Safety and Maintenance Alerts Dominate Consumer Preferences for Connected Vehicle Features

China’s C‑V2X push leads globally, yet adoption stays low, with penetration at 4% and forecast to rise as policies tighten toward 2030.

TechInsights’ survey of more than 5,500 consumers across the US, Europe and China show persistent preference for safety and maintenance alerts over more entertainment-oriented features such as cloud gaming and rear-seat entertainment, in contrast to industry focus on more sophisticated and powerful infotainment. However, the advent of the software-defined vehicle (SDV) era doesn’t make the choice between more pragmatic or more entertainment-oriented features and “either-or” but a choice of allocation of resources on software development. Consumers across markets and demographics show interest in AI cockpit assistants, suggesting a growth opportunity for the segment.