Sony Introduces the First Line-up of LYTIA Branded CIS Products for Smartphones
The Smartphone industry has begun to embrace the arrival of DSLR-level capabilities in today’s smartphone cameras. The introduction of large format 1-inch image sensors last year prompted a strong direction for the flagship smartphones, creating smartphone cameras capable of competing with DSLR cameras. Sony Semiconductor has been the key vendor driving this trend for the smartphone market as it aims to continue innovating its CIS products to drive demand for image sensors.
Late last year, Sony announced the launch of the LYTIA brand for mobile image sensors that focus on the key imaging areas of HDR and Autofocus such that it meets the imaging needs for all types of shooting scenarios. Now Sony has introduced the first set of LYTIA branded CIS products for the smartphone market which aims to further strengthen its 50MP product position in the smartphone CIS market.
Sony’s LYTIA brand has been one of the biggest portfolio updates for Sony’s image sensor products and enhances the long-term focus on creating high-performing mobile image sensors. The LYTIA branded CIS products also confirm Sony’s focus on establishing 50MP as the ideal resolution for mobile image sensors instead of delivering higher resolution CIS such as 100MP+ in the industry.
The latest image sensor products are targeting the high to premium smartphone tiers, with LYT900 and LYT800 targeting the rear wide application for the premium smartphone segment while LYT700 and LYT600 are positioned for rear wide, ultrawide and telephoto multicamera applications across high-end and premium smartphone tiers. LYT500 is tailored for selfie camera applications for leading high-end smartphones. Sony aims to compete strongly across key multicamera applications, especially Wide, Ultrawide, Telephoto and Selfie applications.
Jeffrey Mathews is an Analyst for Handset Component Technologies Program within the Strategic Technologies Practice. Jeffrey focuses on the research of the smartphone component technology domains including display, memory, camera and battery technologies and publishes reports on market size/forecast and share for component vendors.
Prior to joining TechInsights, Jeffrey worked for IDC, where he was responsible for researching and analyzing the personal computing devices domain, providing market insights to clients and media channels. Jeffrey graduated from St. Stephen’s College, Delhi with a BSc in Computer Science, and has a post-graduate Masters in Business Administration from Ambedkar University, Delhi.
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