Narrative: Global Smartwatch Sales Forecast for 88 Countries: 2012 to 2031

Global smartwatch sales are set for steady growth through 2028, supported by stronger demand and broad expansion across key regions and vendors.

Global smartwatch unit sales are expected to grow by 3.6% in 2027 and 3.2% in 2028, as the global economic outlook has improved, particularly in North America, Western Europe, and many parts of Asia. We have slightly upgraded the forecast due to 2025 actual results slightly exceeding the previous forecast, and the less-than-expected impact of both the memory crisis and trade wars on smartwatch pricing and demand. The upgrade is also partly due to recent strength in global equity markets, which has driven up consumer discretionary spending. We expect technology, traditional fashion, and wristwatch heavyweights, as well as new market entrants in China and India, to further expand the market in the coming years. North America, Western Europe, China, and developed Asia will be the leading territories to target for volume and value. Our extensive report forecasts global smartwatch sales for 88 countries worldwide from 2012 to 2031. This report lends itself to determining the future size and growth rate of the global smartwatch market.