Tracker: Global Fitness Band Vendor Market Share by Region Q3 2025

Global fitness band shipments surged in Q3 2025 for the fourth straight quarter, driven by demand growth in China and consumers desire for simpler devices.

Global fitness band shipments grew for the fourth consecutive quarter in Q3 2025 after nearly 3 years of steep declines. Consumer appetite for simpler devices with longer battery life is strengthening (also bolstering smart rings), and wearables are experiencing a demand surge in China over the past few quarters, driving strong growth for local brands like Huawei and Xiaomi. Xiaomi remained in the top spot, with the Mi Band 10 launching at the tail end of the prior quarter and driving strong growth. Our report tracks global fitness band volume and share by hardware vendor by quarter by region. It can be used by device makers, component suppliers, operators, software developers, and other stakeholders to determine the size of the fitness band market worldwide.