Insight: Mid-tier Sales and Overseas Expansion Strengthen Honor’s Smartphone Business in Q2 2025

Uncover how Honor’s mid-tier models fueled quarterly shipment growth despite YoY declines, with falling ASPs and revenues prompting a stronger overseas focus.

Driven by mid-tier series, Honor’s global smartphone shipments returned to growth this quarter after a disappointing Q1, despite the slowdown year-on-year (YoY). However, Honor’s smartphone wholesale ASP remained on the down track with a double-digit decline, leading to YoY revenue shrinkage for the fifth quarter in a row. Facing macroeconomic headwinds and intensified competition in the mid- to high-end segments in China, Honor has been exploring overseas to offset the loss in its domestic market.