Tracker: Global Bluetooth TWS Shipments, Revenues and ASP by Price Tier Q1 2025

Apple leads TWS revenue with premium AirPods; report covers 2016–Q1 2025 trends, top 22 vendors, ASPs, shipments & key market insights.

Premium-tier remains as the most valuable TWS segment taking over half of TWS revenues. Apple is the leader in total TWS revenues having all of its shipments in the premium segment. AirPods remain as the goto-devices for most consumers and have become synonymous to all TWS. This report looks at the shipment volumes as well as ASPs and revenues of the top-22 vendors in detail for 2016-Q1 2025. The report offers valuable insights to all designers, vendors, operators, distributors, etc working with TWS headsets.