Apple global iPhone shipment marginally increased 1% annually during Q4 2023, underperforming overmarket which went up 7% YoY. iPhone 15 Pro Max topped the chart this quarter, followed by iPhone 15 Pro and 15. iPhone 14 Pro Max and iPhone 15 Plus ranked the top 5 list too. This report details global shipments for every iPhone model since its launch through Q4 2023, from the iPhone 2G to the iPhone 15. The data is especially useful for mobile operators, retailers, component-makers, vehicle developers, and channel and technology industry watchers of all kinds.