5 Expectations for the Automotive Market in 2026
AI, vehicle architectures, and trade impacts—what’s next for automotive semiconductors.
The automotive semiconductor industry is navigating a complex landscape of trade tensions, evolving architectures, and AI deployment. Supply chain uncertainties and U.S. tariffs continue to challenge a market that is poised for growth and transformation.
What You’ll Learn:
In this webinar, TechInsights experts highlighted five critical developments shaping automotive semiconductors in 2026, giving strategists, designers, and executives the insights needed to adapt, innovate, and lead.
Tariff Impacts & Market Uncertainty – How ongoing trade policies may reshape supply chains and pricing.
China’s Growing Automotive Demand – Opportunities and challenges in addressing one of the largest automotive markets.
Vehicle Architecture Evolution – How changing vehicle architectures are rewiring the semiconductor supply chain.
Emerging Voltage Standards – The adoption of 48V and 800V platforms and their implications for EV and hybrid designs.
AI’s Expanding Role in Automotive – Beyond automated driving, AI is redefining in-vehicle systems, predictive maintenance, and driver experience.
Whether you’re an RF semiconductor designer, connectivity module supplier, or wireless infrastructure strategist, this session will help you anticipate disruption, optimize designs, and lead in the evolving connectivity landscape.
Meet the presenters
Asif Anwar
Head of Automotive Data
With 24 years of industry experience, Asif excels in enhancing the automotive sector through his expert analysis at the system, semiconductor, and sensor levels. His extensive knowledge spans powertrain, body, safety, chassis, and electric vehicles. Thanks to his leadership, TechInsights has successfully introduced comprehensive coverage of the electric vehicle segment, establishing it as a key differentiator for the automotive group.
May Chang
Senior Analyst
May Chang is a Senior Analyst with over 14 years of industry experience. She develops models for the semiconductor industry centered around automotive applications, including the supply network of automotive semiconductors. Previously, May worked for VLSI Research Inc. in a number of roles within Manufacturing Equipment and Critical Subsystems for Semiconductors. May served as the Director of the Customer Satisfaction Survey and Report, implementing the transition from paper to digital reports.
Dr. Eugene Hsu
Technical Fellow, Power Semiconductor
Dr. Eugene Hsu is a Technical Fellow at TechInsights with over 20 years of experience in semiconductor fabrication, reverse engineering, and material analysis. He supports patent licensing and evaluation through technical analysis of devices and has authored numerous reports on processors, sensors, memory, and MEMS. Eugene holds a Ph.D. in Engineering Physics from McMaster University and has published extensively in peer-reviewed journals.
Ian Riches
Vice President, Global Automotive
Ian Riches has worked at TechInsights for over 27 years and serves as the Vice President of Global Automotive. He is recognized as one of the foremost industry analysts in the automotive electronics sector. Ian provides leadership and expertise for the team responsible for producing forecasts for automotive semiconductors. The data that the team produces is acknowledged as the “gold standard” and is regularly quoted in investor relations and client presentation materials.
Once you’ve watched the 5 Expectations... what’s next?
That’s where TechInsights comes in. The Automotive Outlook Report helps you turn electrification trends, ADAS evolution, and shifting silicon demand into actionable strategy. We break down advancements across power electronics, domain and zonal architectures, sensors, connectivity, and AI-driven vehicle intelligence—giving you the clarity needed to accelerate innovation and stay competitive in a rapidly transforming automotive landscape.
Already a subscriber? Log in to access the complete Outlook Report series—including the full Automotive Report—and connect with your account manager to understand how emerging automotive technology and supply chain trends will influence your product and platform roadmaps.
Ready to elevate your competitive advantage? View the full 2026 Automotive Outlook Report for exclusive insights, expert analysis, and strategic guidance to help you build safer, smarter, more efficient vehicles for the next era of mobility.
Don’t just react to the automotive market—lead it.
Watch the on-demand webinar for this exclusive compute outlook.
Originally aired: November 20, 2025
