Narrative: Global Handset, Smartphone and Feature Phone Sales Forecast for 88 Countries: April 2026

TechInsights cuts its 2026–31 smartphone forecast as memory shortages lift costs, with sales down 6% in 2026 before a modest recovery.

TechInsights has revised its global smartphone sales forecast downward for 2026 through 2031, reflecting rising sales prices and manufacturing costs driven by the memory shortage. Global smartphone sales are expected to decline 6% this year and rebound modestly from 2027. By the end of our forecast window, global sales will exceed 1.2 billion. China, India, the United States, Brazil, and Indonesia are expected to remain the top 5 markets.