Narrative: Global Smartwatch Vendor and OS Value Share by Price-Tier Q3 2025

Discover the latest trends in the global smartwatch market with our Q3 2025 report. Track smartwatch revenue share, as Apple dominates the quarter with 50% of market revenue. Analyze global smartwatch revenues, prices, and price bands from 2013 to Q3 2025.

Global smartwatch revenues rose 4.7% YoY in Q3 2025, as shipments grew 3.8% and ASPs rose slightly. Apple is the dominant player in terms of smartwatch revenue share, capturing more than 50% of global smartwatch revenue during the quarter and securing the number one spot across the mid, high, and premium price tiers. While global smartwatch revenue growth is still expected for 2025, we have downgraded our growth forecast due to the economic and geopolitical headwinds resulting from the ongoing trade wars and their anticipated impact on US GDP and consumer discretionary spending. Having met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. Our extensive report tracks global smartwatch revenues, prices, and price bands for all leading vendors by quarter from 2013 to 2025.