Narrative: Smartphone Vendor Market Share for 60 Countries : Q3 2025

Smartphone market grows 8th straight quarter proving 317M units in Q3, led by Samsung, Apple & Xiaomi as Asia drives momentum.

The global smartphone market grew for the eighth consecutive quarter and by 3% YoY to 317 million units in Q3 2025. Samsung, Apple and Xiaomi were the top three vendors with market shares of 19.4%, 17.0% and 13.6% respectively. The top 60 markets accounted for 87.6% of the global shipments. Within them, the 45 markets combined volumes grew by 4%. Indonesia, Philippines and Thailand were the top three smartphone markets amongst these. Samsung topped on combined volume share to the 60 markets, it led in 26 of them. Apple followed suit, leading in 17 of them. Xiaomi was ranked third, and was top ranked in 7 of them. Local vendors continued to account for less than 1% of the overall volumes to these 60 countries.