VALUE SHARE: Global Smartphone Revenue, ASP and Profit by Vendor by Price Tier: Q3 2025

See the latest Q3 2025 smartphone revenue trends as Apple and Samsung lead a market up 2% YoY. Get shipments, pricing, revenue, and price-tier share data for 28 vendors.

Global smartphone industry wholesale revenue grew 2% YoY in Q3 2025, thanks to the growth of smartphone shipments, while smartphone wholesale ASP registered annual decline in contrast. Apple maintained leadership and gained revenue share annually. Samsung followed with the improved revenue share from last year. Xiaomi ranked the third place, followed by vivo and Huawei. OPPO (OnePlus), Honor, Lenovo-Motorola, Transsion, and Google are on the top ten list. Our extensive report provides quarterly global handset and smartphone shipments, wholesale (transfer) pricing, revenue metrics, as well as operating profit and margin for 28 major vendors from Q1 2010 to Q3 2025. Global smartphone vendor market share by price-tier and global revenue-share tracking by PRICE-TIER for all 28 vendors are also included.