Narrative: Japan Handset Vendor Market Share by Operator Q4 2024

Discover key trends in Japan’s handset market, including Apple’s dominance and quarterly vendor share across major operators.

Japan handset shipments increased significantly by 16% annually in Q4 2024. Apple captured top positions through all four major local operators including Rakuten Mobile. Our extensive report has tracked the major handset vendors' market share by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012, and we started to track Rakuten Mobile, a new MNO launching the services since Q2 2020.

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