Narrative: Global Wearables Vendor Volume Share Q4 2025

Wearables rebound in Q4 2025 with shipments up 14%, led by strong growth in glasses, rings, and watches as major brands compete for leadership.

The race for the top wearables spot continues as Apple, Garmin, Huawei, Meta, Samsung, and Xiaomi battle it out. Global wearables shipments grew by an impressive 14% in Q4 2025, after growth in the prior four quarters was preceded by eight consecutive quarters (two years) of declines driven by market saturation, macroeconomic weakness, and limited innovation. During Q4 2025, nearly all wearable device types experienced growth (except VR and fitness bands), with particularly strong growth in glasses, rings, and watches. Meta was added to the tracker in Q3 2025, with data backfilled starting Q1 2024. Our report tracks global wearable shipments and market share by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, virtual reality headsets, feature watches, jewellery/apparel/shoes, and others.