Insight: vivo Topped the Indian Smartphone Market for Five Quarters in a row in Q3 2025

Explore vivo’s Q3 2025 performance, from global shipment growth to sustained leadership in India and a first-place ranking in China despite a modest YoY decline.

vivo shipped 28.6 million smartphones worldwide for a market share of 8.9% in Q3 2025, growing by 4% YoY. This Chinese vendor remained the fourth largest smartphone vendor globally in the third quarter, only behind Samsung, Apple, and Xiaomi, and ahead of Transsion. In India, vivo continued to top the chart for five quarters in a row, with 17% YoY growth. In China, vivo underperformed the market (-2% YoY), declining by 4% YoY, but managed to rank first nevertheless, ahead of Huawei.