Narrative: Global Handset Vendor Marketshare for 15 Countries: Q3 2025
1 Min Read November 13, 2025
Explore Q3 2025 handset trends as global shipments slipped slightly, with Samsung, Apple, Xiaomi, and vivo leading across major country markets.
Global annual handset shipment growth was down slightly in Q3 2025, by -0.2% YoY, largely affected by the weaker performance of feature phones. Samsung and Apple became the number one handset vendors in six countries respectively, while Xiaomi became the number one vendor in Russia. vivo topped in India and China.
This summary outlines the analysis* found on the TechInsights' Platform.
*Some analyses may only be available with a paid subscription.
