Global Wearables Vendor Value Share Q2 2025

Global wearable revenues grew 1.6% YoY in Q2 2025, fueled by smartwatches, smartglasses, and smart rings, with Apple leading the market in value.

Global wearable revenues rose by 1.6% YoY in Q2 2025 as all wearable device types grew, with particularly high growth in wrist-based wearables, smartglasses, and smart rings. ASPs remain elevated due to persisting inflation and a product mix that is trending away from lower-priced fitness bands and toward higher-priced smartwatches. Apple dominates the market by value, with a revenue share significantly ahead of its competitors. Our report tracks total global wearable revenue, ASP, shipments, and market share by hardware vendor by quarter. It can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size of the global total wearables market.