Global OEM Electric Vehicle Strategies: Divergence In Competing With China
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As Chinese auto makers begin exports of battery electric models to mature market regions, global auto groups expressed concern over their price competitiveness. Some OEMs have announced the delay to their earlier plans to develop more affordable models. Others have announced their intention to continue with their plans, aiming to achieve cost reductions to their operations. Tesla, meanwhile, has lowered its cost footprint to force a price war on rivals.
