Q1 2024: OPPO (OnePlus): Betting on AI for Turnaround

OPPO and OnePlus combined saw a 10% YoY decrease on smartphone shipment volume in Q1 2024. Although the rate of decline has slowed down from the previous quarter, the Chinese vendor has been on a downward trend for 10 consecutive quarters. OnePlus brand registered a 6% YoY growth this quarter, but it wasn't enough to compensate the 13% YoY drop from OPPO brand. The vendor is betting on AI strategy for a potential turnaround.

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