Market Data: Tablets

Tablet market data tracks OEM and OS competition with global shipment share, revenue, and forecasts across segments, pricing, and technology trends.

Timely tactical data on tablet market competition and long-term outlooks is highlighted by segment in the following reports. Preliminary analyses provide a snapshot of shipment market share early after the end of each quarter categorized by operating system (OS) and top-five device OEMs. After gathering additional feedback from primary and secondary industry sources, we finalize the modelling and publish regional and 88 country-level reports on over 25 OEMs (including Amazon, Apple, Honor, Huawei, Lenovo, Microsoft, Samsung, TCL, Xiaomi) and major OSes (including iPadOS, Android, Windows, HarmonyOS, Chrome). This breaks out data by shipment, wholesale market revenue, installed base, and household penetration with two-year quarterly forecasts by OEM and OS and five-year annual forecasts by form factor (including Slate, Detachable, Foldable), cellular (including 5G, 4G, LTE), eSIM, Wi-Fi, price tier, processor (including x86, Arm), AI capability, channel, and customer segments.