Japan Handset Vendor Marketshare by Operator: Q1 2023

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Japan handset shipments declined by -11% annually in Q1 2023. As usual, Apple continued to capture top positions through all local Japanese operators except for Rakuten Mobile. Our extensive report has tracked the major handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012, and we started to track Rakuten Mobile, a new MNO launching the services since Q2 2020.

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