Asia Pacific Connected TV Device Vendor Market Share Q2 2023
Connected TV Device shipments in Asia Pacific grew by 6% in Q2 2023. This was driven by a very large 58% increase in IP-enabled Games Console shipments, in turn driven by Nintendo's 76% YoY growth on the back on the latest Zelda game release. Shipments of Smart TVs grew a modest 2% while streaming media players enjoyed growth (9%) for the first time in eight quarters (since Q2 2021). Xiaomi again took the largest share of total shipments in Q2 2023 followed closely by Hisense and TCL. Android TV is the leading TV streaming platform in the region accounting for more than one in five connected TV device shipments. This report provides quarterly shipment and installed base vendor shares for Asia Pacific across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
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