Narrative: Value Share: Global Smartphone Revenue, ASP, and Profit by Vendor by Price Tier – Q1 2026
2 Min Read June 10, 2026
Global smartphone revenue hit $107.5B in Q1 2026 despite lower shipments, fueled by Apple growth and soaring demand for $1,000+ devices.
Global smartphone wholesale revenue rose 12% YoY to US$107.5 billion in Q1 2026, even as shipments declined 2.2%. Apple drove virtually all of the gain, with revenue up 22% YoY to US$57.0 billion, lifting its value share to a record 53%. The US$1,000-and-above tier nearly doubled to US$38.2 billion — now 35.5% of total market revenue.
This summary outlines the analysis* found on the TechInsights' Platform.
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