Narrative: Global Handset Vendor Market Share for 15 Countries: Q1 2026
2 Min Read June 5, 2026
Global handset shipments fell 3% in Q1 2026, with Samsung and Apple leading across key markets while regional leaders varied by country.
Global annual handset shipment growth was down in Q1 2026, by -3%, largely affected by the memory cost increase and the weaker performance of feature phones.
Samsung and Apple became the number one handset vendors in five and seven countries, respectively, while Xiaomi became the number one vendor in Russia. Huawei topped in China, while vivo became the leading handset vendor in India.
This summary outlines the analysis* found on the TechInsights' Platform.
*Some analyses may only be available with a paid subscription.
