Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory Variance by Vendor: October 2025
2 Min Read December 5, 2025
Global smartphone shipments (sell-in) up 3% YoY and sales (sell-through) up 8% YoY in October 2025, with Apple topping the global smartphone market.

Global smartphone shipments (sell-in) went up 3% YoY in October 2025, while sales (sell-through) increased 8% YoY. Apple led the market in both shipments and sales, followed by Samsung and Xiaomi.
This summary outlines the analysis* found on the TechInsights' Platform.
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