OPPO/OnePlus Smartphone Delivers Anemic Results in Q3 2025

OPPO/OnePlus faced a 4% YoY decline in Q3 2025 smartphone shipments, struggling in the Chinese market despite gains in overseas regions. Growth remains uncertain.

OPPO/OnePlus smartphone business underperformed the total market in Q3 2025, with a 4% YoY smartphone shipment decline. Although improved from the previous quarter, the vendor continues to struggle, due to the mixed performance in the Chinese smartphone market offsetting the momentum regained in overseas markets. It remains to be seen when the vendor will achieve a turnaround and sustain growth.