Narrative: Global Smartphone Vendor Marketshare for 15 Countries : Q3 2025
1 Min Read Nov 5, 2025
Discover how global smartphone shipments rose 3% YoY in Q3 2025, led by Apple, Samsung, Huawei, and vivo gaining top positions across major markets.
Global smartphone shipments grew by 3% YoY in Q3 2025, a bit higher than expected, mostly due to top makers' stronger shipment-centric approach in their key markets. Apple, Samsung, Huawei, and vivo drove the shipment growth. Samsung and Apple became the number one smartphone vendors in six countries, respectively, while Xiaomi became the number one vendor in Russia. vivo topped in India and China.
This summary outlines the analysis* found on the TechInsights' Platform.
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