Lauren Guenveur

Lauren Guenveur is a Senior Analyst in the Connected Computing Devices practice, with over 10 years of experience in the technology industry. She has a reputation for covering some of the most important consumer electronics for some of the largest companies over the past decade. At TechInsights, Lauren is responsible for tracking and forecasting the notebook market across 88 countries, as well as end-user behavior and demand. She enjoys working closely with clients, providing insights on where the notebook PC market is headed, how they are faring against competitors, and how they can maintain market share and grow revenue in a saturated and mature market.

Throughout her career she has covered a variety of technologies including smartphones, wearables, tablets, and PCs while advising companies on go-to market strategies, pricing, loyalty and new customer acquisition, and competitive intelligence. Prior to joining TechInsights, Lauren was a senior research analyst at IDC covering the worldwide PC and tablet market and tracking US specific data.