Edouard Bouffenie

Edouard Bouffenie is a Senior Analyst in the Media and Intelligent Home practice at TechInsights, with over 20 years of experience in market analysis. In this role, Edouard covers smart TVs and TV streaming platforms. He has a passion for expanding the granularity of data and analysis to uncover insights which help clients fully understand their markets, competitors, and consumers. His background in International Business provides a strong foundation for understanding the considerations affecting businesses and the markets in which they operate, from financials to marketing and commercial strategy.

Previously, Edouard worked as a Benchmarking Architect within the Telligen division, focusing on telecoms tariff information and benchmarking. During this time, he created the telecom bundle price benchmarking system which was officially adopted by the Organisation for Economic Co-operation and Development.