Western European Connected TV Market: 4Q 2023
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The smart TV market continues to decline in Western Europe as consumer demand remain weak with households impacted by cost-of-living crisis but as inflation starts to ease, the market is expected to return to growth in 2024 with the coming Olympic games providing a boost to the replacement cycle. This analysis examines the state of the smart TV market and smart TV operating system (OS) market in Western Europe as of Q4 2023.
