VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier: Q3 2023
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Global smartwatch revenues fell by 2% YoY during Q3 2023. A rising ASP partly offset 5% volume declines as consumers reigned in discretionary spending causing a lengthening replacement cycle amid macroeconomic weakness. Apple's Watch OS still leads the pack, while Wear OS reclaimed second position due to the Samsung Galaxy Watch line as well as the Google Pixel Watch. Huawei's Harmony OS fell back to third position in Q3, after taking the second smartwatch OS value share position for the first time ever during Q2 due to the launch of the Huawei Watch 4. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2023.
