USA Connected TV Vendor Market Share in Q1 2023
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The shipments of connected TV devices in USA grew by 1% to reach 19.6 million in Q1 2023, despite macroeconomic fluctuations and high inflation. A healthy 29% year-on-year growth in the gaming consoles category contributed to this growth and helped offset the decline in Streaming Media Player (-7% year-on-year) category. Sony overcame its prolonged supply constraints with 4X growth in shipments of its Play Station 5. Amazon Prime Day in July and holiday season in Q4 will help boost consumer demand. However, as the economic headwinds continue, we anticipate the market to decline by 2% in 2023. This report provides quarterly shipment and installed base vendor shares for the USA across the four Connected TV Device categories of Smart TVs, Smart Blu-ray players, IP-enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and the wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.
