UK Handset Vendor Marketshare by Operator: Q1 2023
We estimate 5.5 million handsets were shipped in the UK in Q1 2023, dipping by -8% YoY. Apple kept no.1 handset vendor across all four major UK operators during the quarter, largely boosted by the strong demand of the iPhone 14 series. Samsung trailed Apple across four major UK operators during the quarter. As opposed to Xiaomi, Oppo declined annually during the quarter, losing its share little by little. This report tracks quarterly handset vendor market share at the four major UK operators -- EE, Vodafone, O2 and Three -- from Q1 2009 to Q1 2023.
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