Tracker: VALUE SHARE: Global Smartwatch Revenue and ASP by OS by Price Tier Q4 2024

Discover how smartwatch OS platforms performed in Q4 2024, with Apple, Google, and Huawei leading the race, and see why vendors are shifting focus to the sub-\$500 segment amid evolving market dynamics.

Global smartwatch revenues rose by 4% YoY in Q4 2024, as slight ASP declines were more than offset by increasing shipments. Apple's Watch OS still leads the pack, while Wear OS remained in the second revenue share position this quarter, boosted by the Samsung Galaxy Watch line and the Google Pixel Watch line. Huawei's HarmonyOS remained in third position during the quarter. Apple's watchOS, Google's Wear OS, Huawei's HarmonyOS, Garmin's Connect IQ, Fitbit's Fitbit OS, and others continue to battle it out for the top OS spot.

Having met with limited success in ultra high-end smartwatches, vendors are focused on the sub-US$500 (wholesale) segment. This report provides quarterly global smartwatch revenues, prices, and tiers for all major operating systems from 2016 to 2024.