Smartphone Distribution Flow and Channel by Region / Country Forecast Report : 2007 to 2028
The 2020-2021 COVID-19 wave gave a huge boost to online channel but as the situation eases out in the different regions, offline started to gain back some of its lost share leading to online sales % decline in 2022 and it is expected remain the downwards track for 2023 as well. Meanwhile, operator channel started to gain ground from 2021 amid 5G roll out, and we expect the trend would continue through 2025.Handset vendor direct sales and pure e-retailers expect to gain ground at the expense of mass merchandisers, handset retailers and independent retailers during the forecast window by 2028. This report forecasts global smartphone distribution flows by operators channel vs. retailer channel; by online channel vs. offline channel, for 6 regions and 30 countries from 2007 through 2028. It also forecasts global smartphone distribution by 8 sub-channels for 6 major regions and 3 key countries from 2012 to 2028, including North America, Western Europe, Latin America, China, Japan and India. The forecasts can be used by smartphone vendors, vehicle makers, apps developers and others to identify the main regional channels where mobile phones are being sold, and whether operators or retailers are winning the distribution wars.
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