Smart TV Vendor Market Share: Q1 2023 (30 Countries)

Smart TV Vendor Market Share

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Global Smart TV shipments declined by 3% in Q1 to reach just over 41.6 million units. Europe was the worst performing region as the Russia/Ukraine conflict continues to have a negative impact on shipments in Central & Eastern Europe. High inflation levels are putting a squeeze on consumer discretionary spend in most parts of the world and many would-be TV buyers are prioritizing spending elsewhere. While Samsung and LG have improved on their previous Q4 performance to regain share, both brands continue declining, losing share to Chinese brands TCL and Hisense which continue performing well despite market headwinds. The report provides quarterly shipment and installed base vendor shares globally across the Connected TV Device category of Smart TVs. The report also provides market shares by operating system for Smart TVs. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.

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