Samsung updates 2nd tier Exynos Mobile Processor, launches with latest Galaxy A57 5G

Samsung unveiled the Exynos 1680, and looks to differentiate itself from competitors through vertical integration strategy.

Samsung unveiled the Exynos 1680, a mid-tier mobile SoC built on 4nm process technology featuring ARM Cortex A720 performance cores, Xclipse 550 GPU, and enhanced AI capabilities (19.6 TOPS) targeting affordable Galaxy A-series smartphones. The upgrade from the Exynos 1580 demonstrates Samsung's continued recovery in mobile processor design following the 2023 Exynos 2300 failure, while the Exynos 2600 leads Samsung's flagship segment in European Galaxy S26 variants. This vertical integration strategy—combining affordable and premium chipsets across its portfolio—differentiates Samsung from competitors like Apple and Xiaomi in the competitive mid-tier smartphone market.