Q1 2024: Huawei: Escalated Resilience with Record-High Smartphone ASP

Driven by the comeback in 5G segment and eased supply constraints, Huawei’s global smartphone shipments increased 111% YoY to 11.8 million units and its average selling price (ASP) reached highest-ever point in Q1 2024. As a result, Huawei’s wholesale revenue tripled year-over-year. Although a large majority of Huawei’s volume and revenue came from domestic market in Q1 2024, the Chinese brand is challenging Apple and Samsung in the premium segment by introducing its latest flagship model Pura 70 to the overseas customers.

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