Playing Catch-up to Amazon, Walmart Acquires Vizio for $2.3 Billion

Playing Catch-up to Amazon, Walmart Acquires Vizio for $2.3 Billion

 
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In an effort to help its advertising business and better compete against Amazon, Walmart acquired smart TV manufacturer Vizio for $2.3 billion on February 20, 2024, pending regulatory approval. Is this a case of Amazon envy? This report examines the rational behind this acquisition and its impact on the market.

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