Insight: Afeela Casts Futuristic Vision of Immersive Entertainment, Questions Remain

Afeela EV pushes boundaries with immersive infotainment and autonomous ambitions—futuristic design meets bold innovation.

Sony Honda Mobility showcases the latest developments around its Afeela EV, with a major focus on immersive infotainment. However, this futuristic vision depends on advanced autonomous capabilities that may not be fully realized for several years. The car’s high price point and unremarkable performance specifications make the car’s marketing position even more unclear. Will Afeela turn out to be a sleeper success story, or an expensive failed venture?