IAA 2023: SoC Market Strategies Diverge in Centralized Architectures - Powertrain, Body, Chassis & Safety

TechInsights attended a series of discussions and demonstrations at the 2023 IAA Munich Auto Show by the main SoC (System-on-Chip) vendors, Mobileye, NVIDIA, and Qualcomm. To align with trends in Software Defined Vehicles, cloud services and centralized vehicle architectures, the major SoC vendors are segmenting the market according to strategies that play to their respective strengths. This report discusses the findings and conclusions around the automotive SoC segment.

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