Handset Vendor Market Share for 60 Countries: Q2 2025

Explore the latest Q2 2025 global handset shipment trends, highlighting top vendors like Samsung and Apple. Read the full analysis for insights.

Global handset shipments marginally grew in Q2 2025. The "Sixty" counties tracked in this report accounted for 84.6% of the global handset volumes in the quarter. Samsung, Apple and Xiaomi were the top three vendors by consolidated shipments to these markets. Samsung led in 30 of them, Apple topped in 15 markets. Share of local vendors in the consolidated volumes remained in single digits. The 60 country markets tracked include: Argentina, Algeria, Australia, Austria, Bangladesh, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Ecuador, Egypt, Finland, France, Ghana, Germany, Hong Kong, Hungary, Indonesia, India, Iran, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Myanmar, Netherlands, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sudan, Switzerland, Sweden, Singapore, Taiwan, Tanzania, Thailand, Turkey, UAE, UK, Ukraine, United States, Uzbekistan, Venezuela and Vietnam.