Global Wearables Vendor Market Share : Q2 2023
The race for the top wearables spot continues as Apple, Huawei, and Samsung battle it out. Global wearables shipments declined for the third consecutive quarter in Q2 2023 amid continued economic weakness and geopolitical uncertainty, causing a lengthening replacement cycle and limiting consumer spending. We expect a return to growth during H2 and for full year 2023 as new models from top brands like Apple, Huawei, and Samsung enter the market and the macro environment improves.
Smartwatches still lead the wearables space by device type, while growth in feature watches, particularly in India from brands like BoAt, Noise, and Fire-Boltt, stood out during the quarter. Google (Pixel Watch) and Honor have been added to the tracker from Q1 2023. Our report tracks global wearable shipments and marketshare by hardware vendor by quarter. Total wearables, for this report, include smartwatches, fitness bands, smartglasses, untethered virtual reality headsets, feature watches, hearables, jewelry/apparel/shoes, and others. Our report can be used by device makers, component suppliers, operators, software developers, content suppliers and other stakeholders to determine the size and growth trends of the global wearables market.
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