Global Smartwatch Vendor and OS Volume Share by Region Q3 2025

Global smartwatch shipments grew by 5.7% in Q4 2024 and 3.8% in Q3 2025, driven by strong sales from Apple, Samsung, and others, despite economic challenges.

Global smartwatch shipments returned to healthy growth (+5.7%) in Q4 2024 and maintained the positive track in Q1-Q3 2025, with growth of 3.8% in Q3 2025. This comes after growing only one quarter (Q2 2024) out of the prior two years. The smartwatch space is beginning to mature, and consumers are reigning in discretionary spending, which is causing a lengthening replacement cycle amid macroeconomic weakness and geopolitical uncertainty. During Q3, strong growth from Apple, Samsung, Garmin, Huawei, and Xiaomi more than offset declines from Google and Fitbit. Our report tracks regional smartwatch shipments and market share for leading vendors by quarter from 2013 to Q3 2025. It can be used by device makers, component suppliers, operators, developers, content suppliers, and others to determine the size and growth rate of the global smartwatch market.