Global Smartphone Vendor and OS Market Share by Region: Q4 2023

Global Smartphone Vendor and OS Market Share by Region: Q4 2023

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Global smartphone shipments rebounded 7% YoY in Q4 2023, largely improved from previous quarters. Normalized inventory level, new product launch cycle during holiday season, as well as the strong recovery in emerging markets combined delivered the solid results. Apple topped the global smartphone market with a healthy 23% share in Q4 2023. Samsung ranked the second place with 17% share. Xiaomi, Transsion and vivo took the top 5 list. OPPO (OnePlus), Honor, Lenovo-Motorola, Huawei and Realme are on the top ten list this quarter. Among top ten players, eight (Apple, Xiaomi, Transsion, vivo, Honor, Lenovo-Motorola, Huawei and Realme) registered the annual growth rate this quarter. Our extensive report contains global smartphone shipments for the top 35+ vendors by quarter from 2007 to Q4 2023. Global smartphone shipments by vendor by operating system by region by quarter are also included, in a pivot table. The report is a valuable tool for mobile stakeholders who want to size the huge market for smartphones and operating systems by vender.

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