Global Smartphone Monthly Shipments and Inventory Variance by Vendor — October 2025
2 Min Read December 5, 2025
Global smartphone shipments rose 3% YoY and sales increased 8% YoY in October 2025, with Apple leading ahead of Samsung and Xiaomi.
TechInsights tracked that global smartphone shipments (sell-in) increased 3% YoY in October 2025, while sales (sell-through) increased 8% YoY. Apple led the market in both shipments and sales, followed by Samsung and Xiaomi. This report tracks global smartphone monthly shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world's largest vendors from January 2016 to October 2025.
This summary outlines the analysis* found on the TechInsights' Platform.
*Some analyses may only be available with a paid subscription.
