Global Smart Speaker Market Decline Continues

TechInsights now expects smart speaker and display shipments to fall 6% in 2026, pressured by weak demand, slow innovation, and longer replacement cycles.

TechInsights has revised its outlook for the global smart speaker and display market and expects a 6% year-over-year (YoY) decline in shipments in 2026, compared to last year’s expectations of modest growth. We expect a combination of factors to contribute to this revision, including macroeconomic pressures that affect consumers' discretionary spending, limited hardware innovation by industry players, prolonged device replacement cycles, and voice assistant competition from smartphones, tablets, and smart TVs.