Global Handset Vendor Marketshare for 15 Countries: Q3 2025

Gain insight into Q3 2025 handset trends as global growth slipped slightly, with Samsung, Apple, Xiaomi, and vivo leading key markets across 15 tracked countries.

Global annual handset shipment growth was down slightly in Q3 2025, by -0.2%, largely affected by the weaker performance of feature phones. Samsung and Apple became the number one handset vendors in six countries respectively, while Xiaomi became the number one vendor in Russia. vivo topped in India and China. Our extensive report tracks the world's top 25 handset vendors' shipments and marketshare across 15 major countries worldwide from Q1 2009 through Q3 2025. The 15 countries tracked account for 6 in 10 of all handset volumes globally.