Combined Connected TV Device Vendor and OS Market Share: Q1 2023 (30 Countries)

Combined Connected TV Device Vendor and OS Market Share

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Global shipments of TV streaming devices grew by 2% year-on-year during Q1 2023 driven by a strong performance of Sony's PS5 while shipments of both Smart TV and Digital Media Streamers declined. Manufacturers and retailers are reacting to the weak buyer sentiment by running waves of promotional activity to draw in consumers looking for the best deals on TVs, consoles and streamers. Game consoles will be a major contributor to growth this year as Sony continues to ramp up shipments of the PS5. Low single digit growth for Smart TVs is also expected to return by Q3 while demand for streaming media players will remain soft. The report provides quarterly shipment and installed base vendor shares globally across the three Connected TV Device categories of Smart TVs, IP-Enabled Game Consoles and Digital Media Streamers. The report also provides market shares by operating system for Smart TVs and wider Connected TV landscape. It is a valuable tool for all stakeholders who want to track the Connected TV Device footprint of the world's major Consumer Electronics brands.

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